Individuals struggling with acne, pigmentation,
dark spots, uneven tone, dryness, or aging signs
People confused about which skincare
products actually suit their skin
Anyone who wants dermatologist guidance
without clinic visits
Users looking for personalized skincare,
not generic routines
Designed For
Main Problems
Users misinterpret skin symptoms, rely on social media, and have poor knowledge of underlying causes (hormonal, lifestyle, diet).
Patients have unrealistic expectations about results and timelines.
Lack of Patient Understanding and Awareness
Users follow trending products or generic advice instead of care tailored to their skin type, condition, and lifestyle.
Early signs of issues are missed due to absence of structured monitoring.
Lack of Personalized, Data-Driven Guidance
How should our product look and behave?
Clean, calm, and medical-grade (not cosmetic-heavy)
Trustworthy, empathetic, and easy to understand
Transparent in explanations and recommendations
Simple, guided flows with minimal cognitive load
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Social media awareness and educational content
Influencer-led but doctor-validated skincare education
Referrals from dermatologists and existing users
App store discovery and performance marketing
We will acquire the majority of our customers through
Accurate AI face scan and concern detection
Easy-to-understand skin reports
Personalized product recommendations
Dermatologist consultation booking
Secure access to previous reports and progress
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What features are important to the user?
Unknown
known
High Risk
Low Risk
What problem does our product solve?
It removes confusion, misinformation, and trial-and-error by providing clear diagnosis, personalized care, and expert-backed recommendations in one place.
Who is the user?
A health-conscious, mobile-first individual dealing with skin concerns who wants expert guidance but finds traditional dermatology visits time-consuming, expensive, or confusing.
When and how is our product used?
During onboarding via AI face scan and questionnaire
When a new skin issue appears
Before purchasing skincare products
During and after dermatologist consultations to track progress
Where does our product fit in the user’s work or life?
Inara fits into the user’s daily self-care and wellness routine, acting as a trusted guide for understanding skin health, choosing products, and knowing when to consult a dermatologist.
User Assumptions
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Early detection of skin issues before they worsen
Better treatment adherence through structured reports
Reduced product misuse and barrier damage
Long-term skin health tracking and confidence in care decisions
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The customer can also get these additional benefits
Social media awareness and educational content
Influencer-led but doctor-validated skincare education
Referrals from dermatologists and existing users
App store discovery and performance marketing
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We will acquire the majority of our customers through
Unknown
known
High Risk
Low Risk
We believe our customers have a need for Reliable, clinically guided understanding of their skin concerns and clear direction on treatment and products without relying on misinformation or trial-and-error.
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This need can be solved with An AI-powered skin analysis combined with dermatologist-validated reports, personalized product recommendations, and seamless access to expert consultations.
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Our initial customers are Digitally active individuals (18–40 years) experiencing recurring or chronic skin concerns such as acne, pigmentation, sensitivity, hair fall, or hormonal skin issues, who are confused by online skincare advice and seek expert-backed guidance.
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Paid dermatologist consultations
Commission/margins on in-app product purchases
Premium plans for advanced reports, follow-ups, and tracking features
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We will make money through
Business Assumptions
Our biggest product risk is Users may not fully trust AI-based skin analysis for medical decisions or may drop off after the initial scan without continuing care.
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What is Inara?
Inara is an AI-powered skin care app that helps users understand, manage, and improve their skin health through personalized technology and expert care.
Using advanced AI face scanning, Inara analyzes the user’s skin, detects concerns, generates a detailed skin report, recommends suitable products, and connects users with certified dermatologists all in one seamless experience.
Inara bridges the gap between selfcare, science, and dermatology.
Main Features
Personalized Onboarding
Dermatologist Consultation
Ai Face Scan
In-App Skincare Store
Detailed Skin Report
Smart Product Recommendations
STEP - 1
dECLARE ASSUMPTIONS
In this step, I uncover the assumptions by Healthcare & Wellness experts.
EXPERTS ASSUMPTIONS
Identifying rated user problems and possible solutions from the different experts in the field of Healthcare & Wellness.
6 Experienced Professionals in the field of Healthcare & Wellness are recruited for focus group discussion.
Director & Chief Dermatologist
Dr. Priyanka Sharma
RATED PROBLEMS
Users rely on self-diagnosis via social media
Delayed dermatology consultation for chronic skin issues
Mismatch between skin concern and product usage
RATED SOLUTIONS
AI-powered skin analysis with clinically validated parameters.
Condition-based product mapping instead of brand-based.
Structured dermatologist reports.
Consultant Dermatologist
Dr. Neha Yadav
RATED PROBLEMS
Patients struggle to describe symptoms accurately.
Follow-up compliance is poor after consultation.
Overuse of actives leading to barrier damage
RATED SOLUTIONS
AI education layer explaining root cause + treatment.
Routine reminders & progress tracking.
Skin barrier health scoring in reports.
Consultant Dermatologist
Dr. Ayeena Mehraj
RATED PROBLEMS
Patients expect instant results for chronic skin conditions
Poor understanding of treatment timelines.
Early skin issues go unnoticed until severe
RATED SOLUTIONS
Timeline-based treatment visualization.
Before–after clinical progression simulations.
AI-based early detection of skin changes
SPECIALISED IN DERMATOLOGY
Dr. SHWETA RANA
RATED PROBLEMS
Skin symptoms linked to lifestyle are ignored.
Users stop treatment once symptoms reduce.
No continuity of care between visits
RATED SOLUTIONS
Lifestyle-linked skin scoring system.
Long-term skin health dashboards.
Follow-up nudges & maintenance plans.
specialised in diet and nutrition
Dr. Niti Munjal
RATED PROBLEMS
Diet’s role in acne & inflammation is underestimated.
Crash diets worsen hormonal balance.
PCOS, acne & pigmentation worsen due to poor nutrition.
RATED SOLUTIONS
Skin-concern-based nutrition plans.
Simple, culturally relevant diet swaps.
Integration of diet insights into skin reports.
specialised in hormonal health & endocrinology
Dr. Rohit Arora
RATED PROBLEMS
Hormonal imbalance treated only at surface level.
PCOS & thyroid-related skin symptoms mismanaged.
Lack of coordination between specialists.
RATED SOLUTIONS
Provide 1:1 hormonal counseling sessions
Cross-specialist consultation workflows.
Trigger-based referral to endocrinologist.
Design Process
(LEAN UX BY JEFF gothelf AND JOSH seiden)
Wireframing
Onboarding
Onboarding
Homescreen
Consultation Booking
STEP - 2
CREATE AN MVP
Create an MVP (minimum viable product) helps me to test assumptions to achieve desired outcomes.
Ideation (Crazy 8's)
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online platform where she can analyse her skin validated by certified dermatologists.
Transparent explanations showing why a concern is detected
Visible doctor credentials and medical disclaimers
Follow-up reminders, progress photos, and improvement tracking
Micro-consultations- Lower commitment than full clinic visits, fitting her busy schedule
Structured reports she can refer back to instead of re-googling
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Anita is a 32-year-old corporate professional living in Gurugram with a busy, screen-heavy lifestyle. She is health-conscious and comfortable using mobile apps for everyday needs, including fitness and health information. When she notices skin issues like acne, pigmentation, or hair fall, she searches online through Google, Instagram, and YouTube dermatologists for guidance.
Although digitally confident, Anita is cautious about health decisions and avoids frequent dermatology clinic visits due to long wait times, high costs, and unclear explanations. She usually delays professional care and tries to manage concerns on her own. While open to AI-based solutions, she only trusts and acts on recommendations when they are clearly validated by doctors and explained in a transparent, reassuring way.
Confused by conflicting skincare advice online
Tried multiple products that caused breakouts or barrier damage
Feels clinic visits are time-consuming and expensive for “routine” concerns
Often does a skin scan or consultation once and then loses follow-up discipline
Clear, expert-backed explanation of what’s actually wrong with her skin
Confidence that recommendations are clinically safe
A way to know when self-care is enough and when a doctor is needed
Reminders and progress tracking to stay consistent with treatment
NEEDS AND PAINPOINTS
Anita Malya, 32
Corporate professional
Gurugram, haryana
SERVED BY
Proto-Persona
Design System
Hypotheses
Scroll to explore
Splash Screen
Mobile Number Input
Select your Gender
Ai Face Scanner
Ai Face Scanner
Ai Face Scanner
Splash and Onboarding screens
Final User Interface
A simplified skin health score generated through AI analysis to help users instantly understand their overall skin condition.
The score tracks progress over time, making skincare improvements measurable and easy to follow.
AI-powered analysis identifies visible skin concerns with precision, helping users better understand their skin health.
Personalized insights transform complex dermatology data into clear, actionable recommendations.
Concerns Screen
Skin Analysis Screen
The personalized welcome section gives users a quick overview of their skincare journey at a glance.
Key insights like last scan, skin type, and skin score create an informed and tailored app experience from the very first interaction.
The consultation banner provides users with quick
access to professional dermatology support whenever needed.
The consultation booking screen enables users to connect with dermatology experts through audio or video consultations with ease.
Integrated scheduling and real-time slot availability create a seamless and flexible appointment booking experience.
The “Scan My Product” feature helps users verify whether their skincare products are suitable for their skin concerns and type.
Using AI-driven analysis, the app identifies ingredient compatibility and promotes smarter, more personalized skincare decisions.
Inara Academy empowers users with expert-backed skincare education and AI-guided routines tailored to their unique skin needs.
The section transforms skincare learning into an accessible, personalized, and engaging experience.
Consultation Screen
Consultation Screen
Homescreen
Homescreeen and Consultation Booking
The skin treatment bundles section helps users discover curated skincare solutions tailored to their specific skin concerns and goals.
Personalized recommendations simplify product selection and create a more effective skincare journey.
Splash Screen
Splash Screen
Splash Screen
Skin Treatment Bundles
STEP - 3
RUN AN EXPERIMENT
In this step, I test the MVP with my team, dermatology experts, and CXo's. iterating based on their input and alternative proposals.
STEP - 4
FEEDBACK AND RESEARCH
I test MVP with the people facing common skin concerns and gather feedback on functionality, design, and how they engage with the product.
METHODOLOGY- 1:1 interview with 7 users and on call interview with 4 users
Vikas Sen Portfolio